McKenzie Wagner, Inc. is a small advertising agency with big ideas.
We offer cutting-edge creative efforts and consumer-savvy marketing messages designed to stand out, make a statement, and leave an impression. Above all, we are dedicated to the growth of the businesses we represent.
MCKENZIE WAGNER HAS BEEN SOLVING PROBLEMS CREATIVELY SINCE 1993,
AND IN THAT TIME WE’VE TOLD COUNTLESS STORIES IN COMPELLING AND CONSISTENT WAYS ACROSS MANY INDUSTRIES AND DISCIPLINES.
The unsung value of the generalist in a specialist world
In today’s world there is no shortage of specialists. They are everywhere. Specializing in just about every narrow niche you care to name. Here at McKenzie Wagner we appreciate specialists – in fact we even have a few. After all, the world wouldn’t run without them. But we also celebrate the seemingly lost under-acknowledged value of the generalist. What is a generalist? We define it as someone who is willing to step outside their area of specialization to make observations and decisions based on a more diverse palette of sources.
Why is this important? Because it leads to integrated thinking.
McKenzie Wagner is a good-natured, hardworking group of professionals, specialists and generalists who genuinely enjoy what we do. That makes us refreshingly pleasant to work with and remarkably easy to approach.