More than just a campus bar, KAMS is a University of Illinois campustown institution — a right of passage for most students they won’t soon forget, though the details may be a bit fuzzy.
First open in 1933, KAMS had existed in the same building since the 70’s and while for some this only added to their experience, it was past time for this local legend to move into a safer, more hospitable, and much larger brand new building. This period of transition provided the perfect opportunity to reevaluate the KAMS visual identity and to clean up the fractured brand assets they had been using for years.
