For generations, if you were in the truss business you had an illustration of a truss as your logo. It was an unwritten rule, and Okaw was no exception. They were however interested in breaking from tradition as their products and services expanded beyond trusses. We created a custom wordmark that conveyed the idea of trusses through its use of consistent angles and spacing. The result is a memorable identity that stands out from their competition and is incredibly easy to use.