Home Center TV Ads

Our approach was to give UFS furniture its own spotlight, a challenge for a retailer whose offerings span furniture, appliances, flooring, cabinetry, mattresses, and home goods.

That diversity creates tremendous opportunity for shoppers, but it also means competing with specialists and retailers focused on each of those categories. We developed TV spots that spoke directly to furniture shoppers, highlighting relevant benefits, value, and buying opportunities while giving the furniture business a distinct voice that retained UFS’s recognizable personality and promotional energy.

From Presidents’ Day and Labor Day sales to anniversary celebrations and holiday events, MW developed a series of logos that give each sale its own identity while maintaining a consistent connection to the UFS brand. Bold typography, familiar colors, and playful concepts help turn everyday ho-hum sales into branded annual events that capture attention and reinforce the excitement of finding a great deal.

Is there anything more traditional or expected than a holiday furniture sale? They’re staples of the furniture business. For MW and UFS, holiday sales mean an extra dose of borrowed interest and fun. We developed holiday-focused TV spots that tap into the spirit, themes, and familiar imagery of each occasion, giving shoppers another reason to pay attention. By combining timely creative concepts with UFS’s value-driven, “our prices won’t be beat” messaging, we turned familiar holiday moments into entertaining promotions that stand out from the usual sale advertising.

And yes, in the Midwest, March Madness is a holiday.

UFS had a history of tent events to draw a crowd, particularly for holiday alcohol tastings. We brought that same event-driven spirit to furniture with our “Battle of the Big Tops” concept. After all, tent sales are a circus in their own right, so why not lean into it? We developed a spot that embraced the spectacle, using the familiar, classic sights and energy of the big top to turn a furniture sale into an event of its own. The result was a playful, attention-getting promotion designed to build excitement, draw a crowd, and make UFS’s furniture deals the main attraction. “Battle of the Big Tops” was well received, and the circus was invited back to town for several years in a row.

UFS was looking to consolidate its main store and its Furniture Outlet, located across the street, under one roof. We were charged with building excitement around the move and driving traffic to both the moving and grand opening sales. As part of an overall promotional campaign, we turned the transition into an opportunity to name and introduce The Home Center to shoppers, emphasizing the convenience of finding even more under one roof while giving customers a reason to come see it for themselves.