First Federal Savings Bank of Champaign-Urbana


Filed Under
  • Motion, Branding

Scope of Project
  • Broadcast
  • Branding
  • Animation

This broadcast campaign features milestones in people’s everyday lives that First Federal helps facilitate in some manner (eg. a new car with a loan, a new home with a mortgage, saving for education, retirement planning, investments, etc.). Dynamic type makes the connection between banking with First Federal and the magical moments being enjoyed on-screen and culminates with our tagline, “Get what you want out of Life.”