UFS

Alcohol TV Ads

When it comes to beer, wine and spirits, UFS is the toast of the town. As one of the largest independent alcohol retailers between Chicago and St. Louis, UFS provides plenty of reasons for customers to shop local. Our job was to make sure they know it. We created a mixed cocktail of branding and promotional spots designed to showcase the store’s strengths, increase customer loyalty, and give people yet another reason to raise a glass to UFS.

Most spots use a mix of custom animations, client-provided video, manufacturer assets, and MW footage.

Filed Under:
Advertising & Marketing Animation Broadcast Copy Writing Media Placement Motion Video Production

Toasting Peoria Since 1945

Big selection is one thing, knowing how to help customers make the most of it is another. Our branding spots focus on the people, service, selection, and convenience that make UFS more than just a place to buy beer, wine and spirits. By putting the spotlight on the team’s product knowledge. passion, and enthusiasm, MW helps communicate a more personal shopping experience and the kind of value that goes beyond price alone.

The holiday spirits are always flowing at UFS.

Some occasions practically sell themselves; after all, who doesn’t need a drink around the holidays? The trick is making customers think of UFS when it’s time to celebrate. Our holiday alcohol promotions tap into familiar seasonal traditions and drinking-occasion humor to grab attention, entertain, and drive traffic. The creative brings personality to the message, while featured price and item give customers a justifiable reason to stop in.