UFS is a Peoria institution. They’ve served Peoria and the surrounding communities for decades, offering an eclectic mix of products that’s hard to find anywhere else. From furniture, appliances and flooring to home goods, overstock finds and alcohol, the main store brings an unusually diverse assortment under one roof. That variety is a selling point, but it also presents a challenge, communicating the value of such different products to a broad audience.
These TV spots were created specifically for the main store, using targeted messaging and creative promotions to capture attention, showcase the deals, and give shoppers a reason to explore the store.
Commercials use a mix of custom animations, client-provided video, manufacturer assets, and MW footage.
