As part of a broader marketing initiative for the City of Urbana, MW developed “It’s A Vibe.” A destination tagline and visual identity designed to capture the unique character of Urbana and give it a distinctive and authentic voice. We brought the concept to life with a tagline, logo, and a coordinated set of print, outdoor, and social media templates, giving the city a flexible, recognizable system for promoting Urbana as a place to visit and experience.
