We wrote, shot, and edited this TV spot for Fisher National Bank for specific use during the broadcast of University of Illinois Football games.

I-L-L !

Fisher National Bank was the presenting sponsor of the Mahomet Music Festival for 2025 and 2026. We created a thirty second-long moving slide to be seen on the on-stage big screen during the event.

Radio has been a consistent part of Fisher National Bank’s advertising for years. Long before expanding into broadcast television, MW was developing radio concepts and scripts to help the bank communicate with customers and communities throughout its markets. The spots reflect an evolving approach to the bank’s advertising while maintaining a familiar, approachable voice.

Speaking of familiar voice… most FNB spots feature the bank’s CEO delivering the message himself. It’s a personal approach that puts a recognizable voice behind the bank’s advertising and reinforces the relationships and community connections that are part of FNB’s identity.

Other spots feature a professional voice-over artist, offering a different style and delivery while keeping the messaging consistent with Fisher National’s personality. Each execution gives MW another way to communicate the bank’s value, services, and commitment to the communities it serves.