The Great Pumpkin Patch

Website


Filed Under
  • Digital

Scope of Project
  • Web Design
  • Web Development
  • Back-End Development
  • Front-End Development
  • Graphic Design

The 200 Acres is the real deal. As an agri-tourism destination, they’re one of the most-recognizable pumpkin patches in the country and annually attracts visitors from all over the globe. For many of their yearly 50,000+ visitors, traveling to the Arthur-area is their first experience in a truly rural part of the country. Because we have worked with The Great Pumpkin Patch since 2007, we understand the ever-increasing importance of their website and its use with visitors to the patch.

We wanted the 200 Acres new website to be an easily accessible resources for travelers to the patch as well as our primary place to sell the incredible experience The Great Pumpkin Patch has to offer. A lot of the charm of the 200 Acres comes from its authenticity — a working, family farm. Expanding on the previous two versions of the site, our latest iteration was designed to be full of vibrant color, texture and hand-made details, not unlike the patch itself.

Visit the live site at the200Acres.com.

The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website

Because The Great Pumpkin Patch relies heavily on foot-traffic during pumpkin season, we created header images that correspond to the time of day, week and year, letting our audience immediately know when they can visit the 200 Acres next. This also allows us to create anticipation for the patch’s season as well as opportunities to promote The Homestead Bakery during the off-season.

The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website

On November first, after patch season concludes, the200acres.com’s landing page changes to focus on The Homestead Bakery, which is open all year long.

The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website

Our full-screen menu makes finding pages on the site intuitive and quick. Additionally, this menu allows us to feature our main pages (i.e. the Patch, the Bakery, Directions, Shop) with more visual authority than the rest of the pages in the menu. This gives our users a quick, repeatable way of getting to the Directions page, since some visitors have had trouble navigating rural Arthur.

The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website
The 200 Acres - The Great Pumpkin Patch - The Homestead Bakery Website