University of Illinois Department of Intercollegiate Athletics

Rebrand


Filed Under
  • Branding, Advertising & Marketing, Motion

Scope of Project
  • Graphic Design
  • Rebrand
  • Advertising & Marketing
  • Copy Writing
  • Motion

In an effort to refresh and strengthen the brand of the Illinois Athletic Development office, we updated their mark. The new logo has been crafted to help unify the I Fund brand and it’s messaging going forward. This logo incorporates elements of the Nike rebrand and is consistent with those efforts in both color and typography while maintaining the equity in the mark that represented the Athletic Development office for decades. The new logo has much greater flexibility for any range of applications, including motion. We created multiple versions for scale, orientation, and color variation.

To launch the rebrand we developed a scoreboard video which played during football and basketball games.

University of Illinois Department of Intercollegiate Athletics - I-Fund Rebrand
University of Illinois Department of Intercollegiate Athletics - I-Fund Rebrand
University of Illinois Department of Intercollegiate Athletics - I-Fund Rebrand
University of Illinois Department of Intercollegiate Athletics - I-Fund Rebrand

To launch the new I Fund messaging and identity we created a short video that played on the scoreboard during football and basketball games. Using motion to we’re able to showcase aspirational goals and make them actionable, I Fund … victory, progress, passion, loyalty, etc. which leads to I am the I Fund.

Additionally, we created a complete graphic standards manual that includes the obvious stuff like safe-space, color, font and usage. The standards manual also included hierarchy rules when using the logo with other design elements like the Victory Shield, as well as sample executions of collateral, promotional items and messaging.

University of Illinois Department of Intercollegiate Athletics - I-Fund Rebrand