YMCA of the USA
General Assembly 2023
Filed Under
-
Branding, Advertising & Marketing, Motion
Scope of Project
- Advertising & Marketing
- Web Design
- Web Development
- Print Collateral
- Motion
- Apparel
Every three years the YMCA of the USA (parent organization in charge of all YMCAs across the United States) holds a conference for over 3,500 of its staff, members and dedicated volunteers.
As we have in years previous (2006, 2010, 2016 2019), MW created the Visual Strategy 2023 YMCA of the USA’s national conference, providing the YUSA with creative direction, design assets and implementation strategies as well as execution of promotional event materials. New for 2023 was the creation of a General Assembly microsite complete with registration information, event details, and more.
New for 2023 was a 13-page General Assembly microsite. This microsite offered enhanced flexibility of content and allowed for rapid changes to schedule, speaker, and other critical event details, ensuring all audiences had the most up-to-date information at their fingertips.
Designed with user experience in mind, the microsite featured a simple navigation system, seamless mobile compatibility, and visually engaging layouts that featured conference branding while adhering to the strict YMCA brand guidelines.
YMCA of the USA
General Assembly 2023
—YMCA of the USA
General Assembly 2023
Filed Under
-
Branding, Advertising & Marketing, Motion
Scope of Project
- Advertising & Marketing
- Web Design
- Web Development
- Print Collateral
- Motion
- Apparel
Every three years the YMCA of the USA (parent organization in charge of all YMCAs across the United States) holds a conference for over 3,500 of its staff, members and dedicated volunteers.
As we have in years previous (2006, 2010, 2016 2019), MW created the Visual Strategy 2023 YMCA of the USA’s national conference, providing the YUSA with creative direction, design assets and implementation strategies as well as execution of promotional event materials. New for 2023 was the creation of a General Assembly microsite complete with registration information, event details, and more.
New for 2023 was a 13-page General Assembly microsite. This microsite offered enhanced flexibility of content and allowed for rapid changes to schedule, speaker, and other critical event details, ensuring all audiences had the most up-to-date information at their fingertips.
Designed with user experience in mind, the microsite featured a simple navigation system, seamless mobile compatibility, and visually engaging layouts that featured conference branding while adhering to the strict YMCA brand guidelines.