Every three years the YMCA of the USA, parent organization in charge of all YMCAs across the United States, holds a conference for over 3,500 of its staff, members and volunteers. As we did in 2006, 2010, and 2016, we created a Visual Strategy Campaign for the 2019 conference, providing the YUSA with creative direction, design assets and implementation strategies as well as execution of promotional and event materials.