YMCA of the USA

General Assembly 2016


Filed Under
  • Branding, Advertising & Marketing, Print

Scope of Project
  • Advertising & Marketing
  • Print
  • Graphic Design
  • Print Collateral
  • Apparel

Every three years the YMCA of the USA, parent organization in charge of all YMCAs across the United States, holds a conference for its staff and members. As we did in 2006 and 2010, we created a Visual Strategy Campaign for the 2016 conference, providing the YUSA with creative direction, design assets and implementation strategies as well as executing several promotional and event materials.

YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly

The title and theme of the conference, Uniting & Inspiring, is illustrated in our visual strategy. The circles are different sizes and colors but they are still all the same shape. Just as all of the YMCAs across the country are all unique in that they are a direct reflection of the local communities they are a part of, they are all still members of the same organization.

This conference aims to bring all of these different pieces of the same organization together to unite and inspire the YMCA movement.

YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly
YMCA of the USA - 2016 General Assembly