Student recruiting is a big deal, even if you are one of the top 5 engineering schools in the country. We created this brochure and a companion micro-site for the Department of Electrical and Computer Engineering to attract the top 1% of high school juniors to the Universit of Illinois. Colorful photography (shot on-location with real students and faculty), short text blocks, and concise call-outs help to counter the short attention span of this particular audience. This brochure shipped to students in a chic static zip bag with a matching label.