The great folks at UFS in Peoria came to us for help with starting their third business venture, The Bins at UFS. Their newest retail store capitalizes on the latest shopping craze to hit the US — selling truckloads of overstock, shelf pulls and returns including everything from electronics and household items to clothes and toys. If you can find it online or in stores there’s a good chance they’ll have it. The entire store gets restocked every Friday with prices set at $8 per item, and the sales continue to lower everyday until Wednesday when all remaining stock is priced at $1.

McKenzie Wagner worked with UFS to create this new brand, including naming, messaging, visual identity, broadcast commercials, and store signage among other things.