In 2023, Sullivan-Parkhill an automotive dealer in Champaign and a staple of the Champaign-Urbana community for decades marked its 100th anniversary of selling vehicles. Any organization that thrives and survives for over a century deserves to be celebrated. MW crafted a complete advertising campaign to promote their century of service by creating branding, taglines, broadcast spots, web and print ads, trade show graphics, and more.