St. Malachy Parish

Branding

Bringing three churches together under one parish called for an identity that could represent the whole while recognizing each congregation. McKenzie Wagner developed an umbrella brand for St. Malachy Parish, along with individual logos for its three churches.

The resulting identity system creates much-needed consistency across the parish, while giving each church its own distinct mark. Together, the logos establish a shared visual presence that connects the three congregations under one parish identity.

Filed Under:
Branding Brand Standards Logo Graphic Design

The parish identity incorporates two meaningful symbols: a crozier, traditionally associated with St. Malachy, and a three-leaf clover with three crosses representing the Holy Trinity. The clover also serves as a unifying element throughout the identity system, connecting the individual church logos to the overall parish brand.

The balance between communal strength and individual conviction.

Each church identity was designed to work on its own while maintaining a clear connection to the larger parish brand. Shared visual elements, typography and design cues create consistency across all three locations, making it easy to recognize each church as part of the St. Malachy Parish community.

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