The City of Urbana’s logo had served them well for decades. They were however finding it more and more difficult to use. Contained in a box, the logo was hard to implement horizontally and the fixed scale between elements wasn’t as flexible as need be.

We updated the logo by removing the bounding box, updating the typography and colors, and supplied them with a plethora of logo variations and orientations.

The result is an identity that is instantly recognizable as Urbana but far more useful.