Central Illinois Ag
Brand Update
Filed Under
-
Branding
Scope of Project
- Graphic Design
- Brand Update
Central Illinois Ag, with 4 locations throughout Central Illinois, has served the agricultural community since 1898. They offer customers the entire lineup of CASE IH machinery, state-of-the-art AFS Precision Farming tools, and 19 complimentary product lines. Maintaining the equity they had in their logo, MW updated their brand with a more modern icon, bolder type, and a color palette that aligned more closely to their product offerings.
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_CIA-Rebranding_2a.png)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_CIA-Rebranding_1a.png)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_4.jpg)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_5.jpg)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_6.jpg)
Central Illinois Ag
Brand Update
—Central Illinois Ag
Brand Update
Filed Under
-
Branding
Scope of Project
- Graphic Design
- Brand Update
Central Illinois Ag, with 4 locations throughout Central Illinois, has served the agricultural community since 1898. They offer customers the entire lineup of CASE IH machinery, state-of-the-art AFS Precision Farming tools, and 19 complimentary product lines. Maintaining the equity they had in their logo, MW updated their brand with a more modern icon, bolder type, and a color palette that aligned more closely to their product offerings.
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_CIA-Rebranding_2a.png)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_CIA-Rebranding_1a.png)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_4.jpg)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_5.jpg)
![Central Illinois Ag - Brand Update Central Illinois Ag - Brand Update](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_CIA-Rebranding_6.jpg)