MW wrote the scripts, storyboarded the action, directed the shoot, and oversaw the editing process of these :30 television spots for Carle Clinic Association. Part of our “More of Everything Good” campaign, each of these spots focused on a specific subject matter, Clinic, Surgeons, and Oncology, and was supported by radio, print, and outdoor.

Shot in 1280 x 720 HD, these spots were letterboxed on 4:3 (remember 4:3?) and saved down to standard definition.