Each year, the motorsports industry gathers in Indy for the Performance Racing Industry Trade Show (PRI). Over 3,300 booths and 1,100 companies compete for attendees’ attention and cash. Creating booths for Bell Racing at PRI, we dig deep into their iconic brand and rich history and combine them with messages of innovation, technology, and attitude.

Product catalogs (which help set the visual tone for the booth), posters, and other Bell merch are popular takeaways for all in attendance.