Bell Racing USA
2017-18 Helmet Guide
Filed Under
-
Print, Advertising & Marketing
Scope of Project
- Print Collateral
- Advertising & Marketing
- Copy Writing
Like previous guides before it, the 2017-18 Bell Helmet Guide presents the entire line of Bell Racing’s high-performance helmets, highlighting their reputation for innovation and decades-long legacy for keeping drivers safe. To stay consistent with the 2016 Bell Helmet Guide while keeping things fresh for 2017-18, we reimagined the color schemes of sections and added a few new champions who wear Bell, such as 2016 World of Outlaws Champ Donnie Schatz, 2015-16 MRF Challenge Champ Pietro Fittipaldi, and 2016 NASCAR Xfinity Champion Daniel Suarez.
The 2017-18 guide features matte and gloss varnishes to highlight helmets and to enhance the customer’s brand experience.
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_1.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_2.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_3.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_4.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_5.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_6.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_7.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_8.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_10.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_9.jpg)
Bell Racing USA
2017-18 Helmet Guide
—Bell Racing USA
2017-18 Helmet Guide
Filed Under
-
Print, Advertising & Marketing
Scope of Project
- Print Collateral
- Advertising & Marketing
- Copy Writing
Like previous guides before it, the 2017-18 Bell Helmet Guide presents the entire line of Bell Racing’s high-performance helmets, highlighting their reputation for innovation and decades-long legacy for keeping drivers safe. To stay consistent with the 2016 Bell Helmet Guide while keeping things fresh for 2017-18, we reimagined the color schemes of sections and added a few new champions who wear Bell, such as 2016 World of Outlaws Champ Donnie Schatz, 2015-16 MRF Challenge Champ Pietro Fittipaldi, and 2016 NASCAR Xfinity Champion Daniel Suarez.
The 2017-18 guide features matte and gloss varnishes to highlight helmets and to enhance the customer’s brand experience.
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_1.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_2.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_3.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_4.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_5.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_6.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_7.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_8.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_10.jpg)
![BELL Racing USA - 2017-18 Helmet Guide BELL Racing USA - 2017-18 Helmet Guide](https://mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_2018-17-Helmet-Guide_9.jpg)