Arkona

Easy IP Branding

Easy-IP is a turnkey package that bundles Arkona’s BLADE//runner and manifold CLOUD hardware and software into a single, unified system for IP-based broadcast routing, multiviewing, and processing. A product this ambitious needed a brand that could do two things at once: signal that it’s the simple, guided path to IP infrastructure, while working well with both Arkona and Manifold brands.

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Logo Branding New Identity Graphic Design
Full Logo
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Put a pin in it.

The logo is built around a map pin, a familiar shorthand for IP that also nods to Easy-IP’s promise of a guided, straightforward path to IP infrastructure. The shape is simple and recognizable, and it holds up cleanly whether it’s a small UI icon or on the cover of a brochure.

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Brand
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