Market Genie

Branding

Market Genie helps independent auto repair shops make better sense of their business. By providing valuable market insights and performance comparisons, the platform gives shop owners a better understanding of where they stand and where they can go. McKenzie Wagner was brought in to develop a visual identity that reflects the company’s mystical approach to making market intelligence more accessible and useful.

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Graphic Design Logo Branding

The primary Genie icon brings the Market Genie name to life through a few clever design details. The genie’s turban incorporates a stylized M, while the G doubles as his goatee. The banding around the turban takes the form of market arrows, adding another subtle reference to the company’s focus on market intelligence and business performance.

We incorporated the silhouette of a genie lamp into the G letterform, bringing two key elements of the Market Genie name together in a single mark. The result is a simple, distinctive symbol that works as a standalone extension of the primary logo.