“A good strategic plan is a roadmap.”
The High School of Saint Thomas More is a private, catholic high school in Champaign, IL. This piece was created to inform donors and parents of the strategic plan to continue to improve various aspects of the high school to help encourage continued growth in enrollment and endowments.
Our previous work with the school included updating their athletics branding, which included elements available for use on academics-related materials also. In addition to consistent brand colors, we have also added our Athletic brand typeface (Dharma) as well as the STM monogram and the STM initial set, establishing a unifying brand presence across multiple forms of communication.
