As the region’s largest healthcare provider, Carle Clinic Association had a breadth and depth of care that set it apart. MW developed the “More of Everything Good” campaign to bring that advantage to the forefront, highlighting the many ways Carle delivered “more” for the communities it served.
From more doctors, locations and specialists to more detection, diagnosis, prevention and cures, the campaign reinforced the benefits of having a comprehensive healthcare provider close to home. MW created a flexible creative approach that could span departments, locations and services while maintaining a consistent message across the Carle system.
