Developed to introduce Carle Clinic’s Head & Neck Cancer Center and explain its multidisciplinary approach to care, this brochure combines patient education with a clear message of support. Content outlines the center’s nine specialty areas, diagnostic and treatment options, and the rehabilitation services available throughout a patient’s journey.
This piece was part of a larger integrated marketing campaign developed by MW for the Head & Neck Cancer Center, which included advertising, outdoor, and direct mail to build awareness and communicate the Center’s specialized approach to care.
