Through the Visor was a contest we created for Bell Racing that solicited video submissions from racers that use Bell products. We were looking for a driver whose unique perspective captured the excitement, dedication, and passion for motorsports.

In addition to creating the promotional idea itself, MW developed name, logo, print ads, online ads, video, voting website, and more.

We established how the video submissions would be received, how they should be evaluated, parameters for online voting, and ultimately how the committee should select a winner. Deliverables included: Concept, Name, Logo, Messaging, Social Media, Print, Website, Video, Strategy, PR, Coordination.