When new ownership took over Silicon Salvage, the company had an opportunity to begin a new chapter. The existing identity no longer fully reflected the business or the confidence it needed to inspire among clients entrusting it with their end-of-life electronics and sensitive data. At the same time, it was important to preserve the recognition and brand equity built over the years.
MW developed a refreshed identity that moves the company forward without abandoning what made it recognizable. The result is a more contemporary presence that reinforces the security, accountability, and friendly service at the heart of the business.
