The University of Illinois Division of Intercollegiate Athletics was looking to increase awareness and support of the I Fund among their donor base. MW produced this kinetic video for use on their website, email communications, and more. The animated video takes a very frank and forthright approach to explain and define the arduous path to becoming successful in collegiate athletics. The video utilizes custom graphics, animation, and data to clearly illustrate the realities of top-level college athletics and the actions necessary to compete in that arena.

Gene Honda, popular Chicago Blackhawks, and White Sox public announcer provided his voice-over talents to the project.