Herff Jones was looking to increase awareness for their Custom Rental line of commencement gowns for their high school and college audiences. To assist them in these efforts, MW created a pair of oversized (11.5 x 11.5) brochures to distribute to administrators, staff, and student organizations through Herff Jones sales reps all over the US.

In addition to design and copywriting, MW sourced all of the non-professional models, scouted locations, and provided creative direction during the photoshoots.